Creating an inclusive world through empathy and human-centred design, is why I love building brands and products.
Toronto, ON
me@shafeez.com
Creating an inclusive world through empathy and human-centred design, is why I love building brands and products.
Sr. Manager, CX Strategy & Design at RBC Ventures. Head of Product at Another Room. Previously at TWG, Phuse, ShareDesk, and Rethink.
Currently
I have two focuses: Continuing to work with Another Room as the Head of Product, and starting a new role with RBC Ventures as a Sr. Manager of CX Strategy & Design.
Another Room
A collection of goods for discerning cannabis consumers going somewhere, nowhere, and everywhere.
See the website
RBC Ventures
RBC is going beyond banking to create meaningful solutions that touch every Canadian.
Focus
As a multidisciplinary designer, I've had the opportunity to work on a range of projects. These are the areas I have narrowed my focus on.
- Creating an inclusive design practice
- Synchronizing a brand and product experience
- Planning and designing a true MVP
- Defining a brand messaging architecture
Experience
Since 2010, I've had the opportunity to work with a range of big and small companies in tech, advertising, finance, medical, retail, and more.
- Brands: A&W, Blue Bottle Coffee, Charity Water, Coast Capital, Coors Light, Molson Canadian, Mr. Lube, NASA, Nike, Shaw, Slack, Square
- Previous Employers: TWG, Phuse, ShareDesk, Rethink Communications, priMED Medical Products, Style America