Shafeez Walji

(He/Him)
Toronto, ON
me@shafeez.com
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Humanize

Humanize

A conceptual mobile app that guides students to finding the right type of mental health support.

Branding
Product Design
Writing

Setting the tone.

We experience a multitude of emotions everyday. Be it happy, sad, or angry, we often hold this back in fear of judgement or shame. But when we can't express our feelings and thoughts, we fight our own truth and identity. We are complex and there is so much more to us than what the world sees.

Humanize - Optimism
Humanize - Caption

Meet Terrence.

He's been studying Journalism at UBC for two years, and over the last semester he's been feeling more and more pressure to succeed. He thought about seeing a counsellor on campus, but was completely overwhelmed by the "Counselling Services" section on UBC's website, and isn't sure where to go from here.

Humanize - Terrence persona
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Introducing Humanize.

A mobile app that brings a human element back into the process of finding help and support. Someone who can have that first conversation with Terrence, and help him figure out what type of support he may need.

Humanize - Talk
Humanize - Caption

Who are we talking to?

Creating a platform geared towards post-secondary students allows us to constantly test and iterate the product in a focused setting.

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Building trust from the beginning.

Reaching out to someone is always a tough first step to take. So instead of asking 21 questions and then some, this sign up process focuses on putting your comfort as the number one priority.

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Saying things the right way.

The language currently used around mental health support is a big part of the problem. By creating a conversational tone from the get go, and talking to people like people, each step of the process starts to feel less demanding, and more natural.

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Humanize - Caption

Helping students find what they need.

By connecting students with listeners, it adds a human element between the student, and finding the right type of help. From initially asking how they feel, to using an animation loader focused on that feeling, the sequence is done with complete intention.

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Humanize - Caption
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